about

brad barton

  • Performance built. Tested. Proven.
  • Brad Barton helps leaders and organizations challenge hidden limits and build performance that holds when pressure rises.
  • For more than two decades, Brad has worked with teams across industries — from healthcare and aerospace to manufacturing, finance, and government — helping them replace inherited assumptions with systems that support clarity, accountability, and sustainable results.
  • His clients include organizations such as NASA, Kimberly-Clark, Panasonic, State Farm, Mayo Clinic, MassMutual, Subway, and the IRS — environments where performance isn’t theoretical and outcomes matter.

Grounded in Real-World Proof

Brad’s work is shaped by lived experience, not borrowed theory.

An NCAA All-American and lifelong competitor, Brad recently set Masters Track & Field world and American records in the Mile, 1500m, 3000m, and Steeplechase — achievements that came decades after most athletes have retired from competition.

Those results weren’t driven by motivation alone. They were built through elite coaching, disciplined systems, and a relentless commitment to challenging what was assumed to be possible.

That same approach now underpins the work Brad brings to leaders and teams.

What Makes Brad’s Work Different

Most professional development focuses on inspiration. Brad’s work focuses on transfer.
Instead of asking people to try harder, Brad helps organizations:

  • Identify the assumptions shaping behavior and performance
  • Replace reactive habits with intentional systems
  • Build cultures that perform consistently — not just occasionally
The goal isn’t hype or temporary momentum. It’s clarity, alignment, and performance that endures.

How does this world-record-breaking athlete, executive coach and professional speaker help your team do something that’s never been done?

He enhances your focus on your race, not on someone else’s butt.
That’s how Brad Barton helps you ignite a world-class performance culture.

This NCAA All-American athlete recently set Masters Track & Field world and American records for the 1500m, 3000m, Steeplechase and Mile Run (he is the oldest sub 4:20 miler in history).

Brad is a performance enhancement expert. For two decades, he has refocused great enterprises on the process of getting better and achieving record-breaking world-class excellence.

Invite him to present to your team and create a culture of determination, resilience, energy, focus, integrity. As you partner with this executive coach, whose own performance was transformed by master coaches, you ignite world-class performance!

Here are some of his extraordinary clients who are strategizing leadership, accelerating productivity, boosting sales, – getting better and doing things that have never been done.

Let’s create a culture of:
  • Determination
  • Resilience
  • Energy
  • Focus
  • Integrity
  • Mutual support
  • and BE world-class
“Your team always remembers the Why of what you do — YOUR why, YOUR what, YOUR how — not your competitor’s“
List Of Happy Clients

From Athletics to Organizations

Brad’s journey to world-record performances wasn’t about athletic achievement for its own sake. It was a long-term test of what happens when elite performance principles are applied with precision, humility, and patience.

That experience became a blueprint — one that now helps leaders:

  • Break performance plateaus
  • Lead through uncertainty and pressure
  • Build cultures rooted in trust, focus, and accountability

Whether on a track, a stage, or inside an organization, the principle is the same:
 when systems change, performance follows.

What Clients Experience

Organizations that work with Brad consistently describe the same outcomes:

  • Greater clarity around what truly matters
  • Stronger alignment across teams
  • Renewed focus on execution, not noise

Brad doesn’t just deliver a message — he helps leaders reset how people think, decide, and perform.

Let’s Start the Conversation

If your organization is ready to move beyond surface-level motivation and build
Request a Conversation

8017919017

Call Brad:

Fast Facts (For the Curious)

A few personal notes for planners and partners who like to know the person behind the work.
Track & Field News® once ranked Brad 19th in the world in the 3000 m steeplechase

Inducted into Weber State University’s Athletic Hall Of Fame

Served as Honorary Command Chief Master Sgt. of the 419th Fighter Wing, Hill AFB

Award-winning illusionist with the International Brotherhood of Magicians He and his LMFT wife Melissa, conduct high-end, multi day couples connection retreats

Served as president of his National Speakers Association Chapter

A passionate beekeeper, Brad keeps 120 beehives in his Northern Utah apiaries

As a young man, Brad served a 24 month full-time religious commitment for his church in Northern California

Brad is the father of six children and stepfather to six more ages 15 to 33. (yup, Melissa and Brad have 12 kiddos)!

Has performed vocally for live and broadcast audiences numbering in the millions, including an appearance on Music in the Spoken Word

Once caught a 205 halibut in Alaska’s Cook Inlet

He and his beloved coach have broken four World Masters and eight American Middle Distance records

At the age of 48, Brad ran a 3000m Steeplechase race so fast that the time would have won the Big Sky conference, Mountain West Conference, & Western Athletic Conference Championship that year.

Reading to his children at bedtime has been one of Brad’s favorite things in life